UI/UX Design
Research, flows and interfaces people understand the first time they use them.
AI-native product studio for founders without a technical team
From idea to Production Ready
AI-first development: we build with AI agents and build AI into your product. A scoped specification, a clickable prototype and an investor deck, in weeks, not months.
- Time
- 2–3 weeks
- You own
- Everything, from day one
- Claude: Reasoning, coding and agents
- OpenAI: GPT models and Codex
- Anthropic Agent SDK: Agents built on Claude
- Hugging Face: Open models and datasets
- Cursor: AI-native code editor
- OpenAI Agents SDK: Agents built on OpenAI models
- Gemini: Multimodal models
- Antigravity: Agent-first development
A founder came to us with a document. He left with funding.
He had a construction platform written down, and nothing else. No prototype, no technical team, no way to show an investor what he meant.
In three weeks we scoped it, built a prototype investors could click through and wrote the deck around it. He presented, and he got the funding. Then we built the platform: a full web application.
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What we offer.
Web Development
Fast, reliable web applications, from marketing sites to full SaaS platforms.
App Development
Native-feeling iOS and Android apps built from one codebase.
ML/AI
AI features that do real work, built on Claude, Gemini and AWS Bedrock: assistants, agents, search and automation.
DevOps
Cloud setup, CI/CD and monitoring so releases are routine, not risky.
Quality Assurance
Manual and automated testing that catches problems before your users do.
E-commerce
Stores and checkout flows built to convert, with payments and inventory wired in.
AI-native · AI-first
Built AI-first, from the first commit.
We're an AI-native studio. AI runs through how we work and what we ship, so products reach users faster and get smarter after launch.
AI in how we build.
Agents scope, write, test and review code alongside our engineers, so you see a working build in days, not weeks.
AI in what we build.
Assistants, automation, search and prediction designed into the product from day one, not bolted on later.
Engineers own every line.
AI speeds us up. People decide what ships: every change is reviewed, tested and yours from the first commit.
Four steps, no mystery.
A 20-minute call
You explain what you're building. We tell you whether we can help, and if we can't, where else to look.
Scoping
A proper conversation about what the thing actually is. At the end of it, we agree the scope and an estimate in writing before work starts.
The sprint
Specification, prototype and deck. You see progress every week.
The build, if you want it
Milestones, a working build every week, and the people writing the code on your calls.
What a prototype won't do.
It won't get you funded on its own. Investors back founders and insight first, and anyone who says a deck guarantees a round is selling something.
What a prototype does is stop the conversation being hypothetical. It proves you can execute, makes the idea concrete enough to argue with, and gets you the second meeting.
That's what we can promise, so that's what we promise.
Built by the people you talk to.
There's no account manager between you and the build: Adil scopes your product and runs the sprint, and Sohaib leads the engineering. Both are on your calls.
A senior team without London overheads means your budget goes into the product, not an office.
Calls between 9:00 and 17:00 UK time.
Adil
CEO & Founder
Scopes every project and runs the sprint. On every client call.
Sohaib Asghar
CTO & Co-Founder
Leads infrastructure, system design and AI-driven development.
Why not a freelancer, an agency or an AI app builder?
Sometimes one of them is the better choice. Here's the honest comparison.
| Deeds Lab | Freelancer | Pitch deck agency | AI app builder | |
|---|---|---|---|---|
| What you get | Specification, clickable prototype and investor deck, then the product | Usually design or code, rarely both | A deck, sometimes with mock screens | A working first draft you assemble yourself |
| Something investors can click | In 2–3 weeks | Depends on the person | No | In days, if you can steer it |
| Who scopes the product | We do, with you | Usually you | You | You |
| Ready for real users and payments | Yes, after the build | Depends on the person | No | Once an engineer has checked it |
| Best when | You need to raise or launch and have no technical team | You can scope and manage the work yourself | The product exists and needs its story told | You want to test an idea before spending real money |
Questions founders ask first.
Who owns the code?
You do, from day one. The code lives in a repository under your company's account, the designs and the specification are yours, and the contract assigns all the intellectual property to you.
Can you guarantee the prototype will help me raise?
No, and nobody honest can. A prototype makes the idea concrete and shows you can execute, but investors back founders and markets first. It gets you the second meeting.
How quickly can you start?
Usually within 1–2 weeks of the first call. You'll get a start date on the call.
Do you take equity instead of cash?
No. You pay in cash, the product is yours outright, and our advice isn't tied to your cap table.
Twenty minutes will tell you whether this is worth pursuing.
No pitch deck, no pressure. Tell us what you're building and we'll tell you what it would take.