Guides for founders without a technical team.

Plain answers to the questions founders ask us before a line of code is written: what it costs, what to build first, and who should build it.

Build an app without a technical co-founder

Three realistic ways to build an app without a technical co-founder, what each one costs you in time and risk, and how to protect yourself whichever you choose.

Adil · 3 min read

Fractional CTO, founding engineer or studio?

Three ways a non-technical founder can get technical leadership and a first product built, and how to choose between a fractional CTO, a founding engineer and a studio.

Sohaib Asghar · 3 min read

How to write a product specification

A plain-English guide and template for writing a product specification that developers can estimate and build from, even if you are not technical.

Adil · 3 min read

What investors want to see at pre-seed

What pre-seed investors look for in a founder, a pitch and a product, and how UK founders can use SEIS and a clickable prototype to get the second meeting.

Adil · 4 min read

Twenty minutes will tell you whether this is worth pursuing.

No pitch deck, no pressure. Tell us what you're building and we'll tell you what it would take.